Elisabetta Franchi

Elisabetta Franchi — Retail Boutiques, Southeast Europe
In collaboration with the Italian luxury fashion brand Elisabetta Franchi, MOYA participated in the furnishing of selected boutiques across Montenegro, North Macedonia, and Croatia. The project required a refined approach capable of translating the brand’s distinctive identity into elegant retail environments tailored to different architectural contexts.
MOYA delivered bespoke furniture solutions designed to support the visual language of the brand while meeting the functional demands of premium fashion retail. Each space was conceived to highlight the collections through carefully balanced proportions, refined materials, and precise detailing, creating an atmosphere that enhances both product presentation and customer experience.
Particular attention was given to craftsmanship, durability, and finish quality, ensuring that the furniture maintains its visual integrity under intensive daily use. The interiors reflect a sophisticated blend of contemporary elegance and femininity characteristic of the Elisabetta Franchi brand, while maintaining a cohesive appearance across multiple locations.
This project demonstrates MOYA’s ability to execute high-end retail assignments for international luxury brands, delivering consistent quality, precise execution, and spatial solutions that reinforce brand identity across diverse markets.